Monday, April 22, 2013

Understanding of designing for web vs. designing for print

Designing for print vs. designing for web can be a completely different experience. To understand the difference we should compare the following topics. (For space sake I picked a couple)

Cost of publishing:
Web publishing cost can be very low. Where for print can be very costly.

Color:
To design with color for the web can be very exciting. There is not extra cost to use color, and in addition their are endless opportunities on the color scale.

Revisions and updates:
To make any revisions or updates the web is your friend. With a click of a button you can make changes within seconds.  Another nice factor is if you need to make updates, your customer can see the change right away. It is a different story within the print media. If you make a mistake it is very hard to change it. Reprinting is very costly and it is to late for changes once the info was send out.

Distribution:
For the web this is an easy topic. You can instantaneously distribute you materials to numerous people at the same time.  IN the same time people can visit your website to see what you have to offer. This concept is called "cross-marketing". Which is almost impossible to integrate in the print business. The good news is though if 5% to 10% of people reading your material it is considered success.

Customer response:
The web give the respond a new meaning. It is very easy and painless (in some situations). You can do that in a form of an email, incorporate a pop up boxes, or simply let the visitor check of some multiple choices with one click of a button. Looking at the media, it does not look so rosy. The media print is in constant fight to get the consumer to respond. There are the pre-stamped envelopes, and the business -reply envelope, but it seems it still is inconvenient for the consumer.

There are some advantages to the print, it is cheaper, more familiar, better developed, and print is faster.

The list can go on and on, but in the end the web is an constant need of changing on a computer, and with print you have something substantial to hold on to.

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